Ed Mitchell points out an
article
in the Economist about
McDonald’s providing an hour of free WiFi access with every meal at a
handful of restaurants. Ed comments:
Although I get the idea of big corporates using their
geographic spread to develop another revenue stream,
there is something about 802.11 access that fits in
more with coffee shops more than babylon burger bars.
Or maybe that’s just me. *sigh*
No it’s not just you, Ed. My first response was that, since the
only time I would eat from/at McDonalds (or similar) is when
I’m really in a hurry, unless its reading my email that I’m
really in a hurry to do, I wouldn’t be too taken by this. OTOH, if I
did need to check my email (and had an appropriate device
with me) then I might be tempted to buy a meal because they
offer the wifi connection. So maybe it does make sense.
Which makes me think … it hadn’t occurred to me before to wonder
what impact the spread of wireless access will have on internet cafes,
especially when handheld progress moves from the same-huge-price,
twice-the-features model to the getting-progressively-cheaper model,
which has to happen eventually. If you can get email/web access from
your phone/pda/laptop more or less anywhere, what purpose does an
internet cafe have?
Then there’s wifi access in pubs. Pubs encouraging people to use
laptops is likely to encourage me to go elsewhere. I generally go to
pubs to socialise not to work. I find that the alcohol inhibits my
productivity apart from anything else. Lots of people “hot-desking”
round about doesn’t lend itself to an atmosphere of social
relaxation.
Which leaves coffee shops, and I guess they just have to work out
whether people using wireless internet access buy more or less
coffee. Round the University the
coffee shops are often rammed, and providing facilities which
encourage people to spend more time over the coffees they buy probably
doesn’t make great business sense. I suppose they could turn it off at
peak times.
Of course the distinction between cafes and pubs is a very British
thing, so on mainland Europe the analysis might look different. It is
also based on the assumption that the only (or main) application of
WiFi connectivity will be to sit and browse the web or read and write
email — in short to do what we do when connected to wired networks,
but in more places. There’s a chicken and egg problem of needing to
get enough hot spots (or, better, hot regions) out there before
the new applications start to emerge.
Update: Fixed up some formatting problems.
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